Gucci has issued an apology for selling a wool balaclava jumper that many accused of resembling blackface.
The £688 jumper has a red outline to go around the wearer’s mouth, familiar of golliwog imagery.
Images of the piece of knitwear were shared on Twitter and criticised by thousands of people, who called the design ‘unacceptable’ and ‘racist’.
One person on Twitter wrote: ‘Ah yes, blackface but make it fashion huh?’
Early this morning Gucci tweeted an apology for the offence caused by the jumper, writing: ‘Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
‘We can confirm that the item has been immediately removed from our online store and all physical stores.
‘We consider diversity to be a fundamental value to be upheld, respected, and at the forefront of every decision we make.
‘We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.’
On Twitter, the apology hasn’t been good enough for many critics, who question how the jumper was signed off at multiple levels before reaching stores.